Last December Kira Henschel invited me to present on blogging at her publishing workshop. Kira runs HenschelHAUS Publishing, and offers workshops to help people get moving on their book ideas. She asked me to speak on blogging and social media from a how-to perspective.
It was a lot of fun, and quite successful too — one of the attendees has already finished her book and begun the process of marketing it. Jill Baake’s got an I Love Me Mom blog, and I Love Me Mom available at Amazon.
Writing a book is surely a difficult thing to do, but marketing seems to be the hidden valley of challenges for many authors. I know I always thought that being author went something like:
- Write really great book.
- Sign deal with grateful publisher.
- Wait for phone calls announcing each successive step up the best seller list.
- Enjoy being rich.
Seriously, I think most folks believe that the writing is the hard part. Actually, it’s editing the book into its most productive form and then marketing it effectively.
What’s also interesting is that while it used to be there weren’t too many publishers that was the only way to get a book in print aside from paying to have the book printed directly. Between changes in printing technologies, publishing technologies, and all the rest of the technologies there are now a lot of new options and many hybrids.
Kira’s invited me again for her next workshop on July 23rd. If you’ve got a book in you that needs to get out, this is a great way to develop a plan to make it happen. From Brainchild to Bestseller: An Insider’s Guide to Birthing and Publishing Your Book will untangle the mess for you, and leave you with a clear path to follow to your book.