Today I got an email purely because a local training guru noticed I’d looked at her profile. I often look at random profiles just to look at profiles. I might pick up some interesting language, or a photo idea, or some other tidbit. I’m sure I came across her looking for local 2nd-level-connection marketing folks. Anyway she sent an email and now I’ve got more of a connection to someone interesting. Cool!
Then it hit me – the first thing I do when I log into Linkedin, and I suspect I’m not alone, is to look at who’s been looking at my profile. Call me vain, but I’m curious. Anyway, when I look at a profile I show up in someone else’s ‘Who’s Viewed My Profile’ list, and that is a form of advertising. Now, most people I see in my WVMP list are coy, and I see a list of items like ‘Someone in the Executive Leadership function in the Public Relations and Communications industry from Greater Chicago Area’ – sort of interesting, but ultimately not very useful. I’ve always had my Profile Views setting (it’s under Privacy Settings) set to show my name and headline, and boy am I glad.
You need to look at more profiles, and let people know who you are.
I imagine that if I was job hunting, I’d be looking at the profile of every HR person I could reach!