As companies increasingly ban social networking sites in general, and as Linkedin becomes fully Facebookified, making it even more bannable, I believe social networking will become less and less work oriented. The market will see consolidation, and it will consolidate around general-purpose social networking.
People are going to want something that has some of the social aspects of Facebook, but also a small amount of business flavor – like a spot to put one’s resume, or a few tidbits about their accomplisments. Maybe an ability to identify connections as primarily social or business.
Jason points out that Linkedin has been slow to adopt new things. I believe that chasing new features has been their undoing. Linkedin was nice because you could maintain it easily and without spending a lot of time on it. As each new feature is added, more work and time can be soaked up by it, and companies see it as a distraction and ban it. Once these systems are banned, getting them unbanned is hard. How do you prove a business justification?
90% of the visible value from Linkedin seems to exist in finding freelance work or a new job – neither are viewed by empoloyers as a high priority for employees. It can be tremendously valuable for other things but it’s hard to prove well enough to get it unbanned.
So, if people are doing most of their social networking at home, on their own time, they’re not going to be focusing on business alone.
Given all this, along with the general saturation of social media sites in general, I think WSJ Connect is doomed.