My friend Matt Kelly, of Strategy Software, makers of the best CI software on the planet asks:
What are your thoughts on the use of wikis and blogs in the sales force?
Authors write. Others read…maybe.
As someone who has used blogs, wikis and other semantic publishing tools both successfully and unsuccessfully I can tell you that the first rule is to never implement a system that relies on someone writing content without first identifying some very enthusiastic writers.
These can be really useful tools. Just don’t rely on an audience to provide the content.