On using wikis & blogs in sales…

My friend Matt Kelly, of Strategy Software, makers of the best CI software on the planet asks:

What are your thoughts on the use of wikis and blogs in the sales force?

My answer:

Authors write. Others read…maybe.

As someone who has used blogs, wikis and other semantic publishing tools both successfully and unsuccessfully I can tell you that the first rule is to never implement a system that relies on someone writing content without first identifying some very enthusiastic writers.

These can be really useful tools. Just don’t rely on an audience to provide the content.

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