I’ve had a campaign going to get my coworkers to join Linkedin. I’ve posted the reasons for this, and it’s been fairly successful.
Still, I get resistance from folks who just can’t get past the idea that Linkedin is a job hunting site. They get hung up on this, and can’t see how networking is valuable beyond this.
Here’s a great example. Via Des Walsh. It’s the story of how Linkedin helped someone solve a huge travel problem involving a wedding. While it’s possible the guy could have gotten the same results just cold-calling people, this was surely a lot more efficient.