Clever is as clever works.

Rich, over at Hello_World talks about a cellular company putting an ad for some services on the front of a hotel key card. He thinks it’s very clever, but…

Does anyone even look at hotel key cards? I’m not sure I could even tell you the color of the last one I had in my hands.

Still, you have to cover the card with something…

Better yet, how about making it so that it’s also a bus pass, or good for other traveler-oriented services around town?

One thought on “Clever is as clever works.

  1. Hey, very valid, you don’t traditionally look at the key cards, which I guess is what made this one so striking.

    I agree that tying it in with other services would rock, which is in essence what MTN was trying to do, obviously with their products though.

    Still there are better opportunities…!

    Like

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