Corporate blogging – how to start?

Michael Hyatt over at Thomas Nelson Publishers has written a very interesting post on corporate blogging. He wants to encourage his employees to blog, and then combine their respective entries into a main aggregate blog. I’ve been thinking about the same kind of thing myself, for the company I work for, but not being the president I have a few more hurdles 😉 Still, I think it’s an incredibly enlightened thing to do, and should mark him and his company as being both with the times and willing to embrace the future.

Anyway, he’s posted a draft of their proposed blogging policy for comment. It’s somewhat similar to other policies I’ve found, but carries more of a lawyer’s mark. He’s asking for comments, and I hope you’ll give him some.

Here are mine: (to the O.P.)

1. You don’t make it clear, but seem to suggest that the creation and funding of the employee blog is the employee’s responsibility, but deny them any right to use ads to help pay for it. I don’t think there’s anything wrong with requiring the blog or ads to be tasteful, but no ads at all seems wrong to me. Especially since you have them on your own site. None of those books were published by your competitors, were they?

On the second read, it may be that you’re speaking of the posts in “House Work” only, if that’s the case, then please disregard.

2. Maybe do something about the length and complexity of the policy. It’s long enough that it would give me pause, and beginning a blog is a gutsy enough move by itself without risking the wrath of your employer’s lawyers. Instead of so much lawyerly language, how about something along the lines of: We reserve the right to revoke our endorsement of this activity if we feel the company’s interests are at risk. Or something like that. This depends a lot on your corporate culture, and whether fine-print rules are occasionally enforced by surprise, I guess.

I think it’s a great thing you are doing. I also think that companies in general need to get on the ball with this if they’re interested, while they can still be first, second or third in their market to do it. Even third is probably too late.


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