Microsoft: Linux more expensive – bad marketing?

I confess I have no idea how old this is, but I found it rather odd that Microsoft has a page under “Get the Facts” explaining how Detailed Financials Show Total Linux Costs Higher Than Windows Costs by 5 to 20 Percent. There’s a .pdf to download if anyone’s interested.

The reason I found it odd was the wording: It’s basic marketing that you don’t bash your competitor directly, so instead of saying “Linux is more expensive”, you would say “Windows is more cost effective”, turning a negative into a positive.

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