As I’ve been updating my Linkedin profile, I’ve been thinking about how to best use the skills section. In the new skills people can endorse you for having skills. Here’s some mistakes I’d made, and my thoughts on how best to manage the skills area going forward.
- Listing every skill I had, instead of those that really define the value I bring.At first I listed every skill I had – why not? It’s all about SEO and search terms, right? The problem is that the result looked like a dog’s breakfast. It was distracting and didn’t paint a clear picture of the value I offer. I cut out the skills that weren’t core to who I am, and left those that were most relevant.
- Listing the skills based on experience instead of value.I’ve always had great computer skills, and listing those was easy and comfortable. They don’t, however, represent the higher value I can bring. So I’ve removed them and added the higher value skills I offer – like analysis, management, etc.
- Leaving in the skills others entered for me.One of the annoying features of Linkedin’s skills area is that a visitor can endorse you for a new skill that you haven’t decided to list. This can result in erroneous and off-brand skills being listed. While having someone else give an endorsement is always nice, the result when many do it can bring back the disorganization and dilute the message. Of course, if everyone is endorsing me for a skill I haven’t listed, I should reconsider.
LinkedIn continues to change and evolve, and each time it changes how the site is used and what techniques make it most effective.