Mojo Monitor Mishap, or the Peril Of Poor Partner Picking

I’ve started reading the book “Mojo: How to Get It, How to Keep It, How to Get It Back if You Lose It” (Marshall Goldsmith) (affiliate link) and I love the book so far. It’s a little similar to another good book, “Happier: Learn the Secrets to Daily Joy and Lasting Fulfillment” (Tal Ben-Shahar) (another affiliate link) in that it operates on the principle that you will improve what you focus your attention on. For those looking for a magic bullet it might be a disappointment, but for those looking for simple techniques to help themselves it’s a great resource.

Anyway, one of the things to do is to monitor your mojo, basically a combination of happiness and meaning, by rating yourself after major events and at various times throughout the day. Sound like a great problem for an iPhone app to solve? Sure!

They made a mojo app, but instead of being great, it isn’t. They made three mistakes.

Mistake #1: They picked the wrong partner

They partnered with an unrelated service that doesn’t complement their cause.

The mojo app is part of the Rypple app. Rypple is an anonymous review service, more or less identical to the Checkster of old. The gist is that you join, and so does everyone else from our company (something not likely to happen east of California) and then you can give each other anonymous feedback. Great idea, and as soon as companies are filled with well-adjusted, confident, open-minded, web-savvy folks with a genuine interest in improving each other it will work great.

I figured this out only after spending quite a lot of time on the Rypple site. The first thing they ask for, before you can use anything, is permission to send push notifications. Then they ask for a work email address. Not a good feeling. Plus, I’m not at all interested in Rypple or what it does. I like the concept, mind you, but my company and culture simply aren’t compatible with this kind of thing.

This is why Mojo+Rypple is such a bad combination. One is an individual exercise that can be done privately. The other is a social exercise where the first thing they ask for is your work email address.

But I want to do the mojo exercises recommended in the book, so I download the app. Thankfully it accepts my personal email address, and fortunately the non-mojo part of the app isn’t too intrusive.

Mistake 2: The app doesn’t support the book or the brand.

I wasn’t even sure I had the right app when I downloaded it. I had to go back to the mojo site to make sure. there wasn’t any obvious branding that told me I had the mojo app – of course, there wouldn’t be until after I registered because that’s the first required step. Even after I registered I wasn’t entirely sure.

Mistake 3: The app is unintuitive, and doesn’t work

It’s not clear how to enter your mojo until you grok the idea that first you start by entering an event, which is similar to entering an appointment. Then you can enter your happiness and meaning values. Not the ten values described in the book, just happiness and meaning. There is no way to just add them quickly without entering an event. Entering an event is more than enough of a hurdle to make it easy to put off.

The app is supposed to be able to wake up on a regular interval and prompt you to enter these values – every hour or a multiple there of. Only it doesn’t work. Every time I go to the app the time-based reminders are turned off. I turn them on, but when I return, they’re off. Oh yeah, and it doesn’t wake up, either.

For an app that has perhaps 7 buttons, this is pretty poor quality control.

A book this good deserves it’s own app, and the author’s brand deserves one that works well.

Online Bully Defense

Yesterday I wrote about how one’s email address has become their online identity. As I think about online identity, it occurs to me that a difference in strength of identity might be enabling online bullies. Just as a physical bully seizes initiative to exploit another’s physical weakness & lack of vigilance, online bullies can operate in the same way. If your whole online life revolves around one site, and the bully has a stronger presence, bullying is enabled. It’s a difference in strength of online presence and reputation.

The internet is so new, has moved so fast, its not surprising that this is happening. Even well-funded corporations who have devoted huge resources to PR are still challenged to manage their reputation online. No wonder kids can find themselves exposed.

Helping my kids develop a stronger online identity, in advance of them really needing it, will help them be more bully-resistant. Having their own place to publish content is also a hedge against social sites changing terms or moving from free to paid. At the end of the day, what will matter in the long run is what comes up when someone types my daughter’s name into a search engine.

I’ve pulled their firstnamelastname.com domains, and when needed we’ll develop sites for them. They have control over the content, and can build whatever presence fits them. They can probably manage the SEO of their own site well enough to make it place higher than Facebook or other pages, which is a hedge against the inevitable, regrettable social media content. It can be the site they mention to prospective employers (preferably, investors) or whoever else they need to impress.

They can still enjoy all the fun and drama that comes with Facebook and other sites, but they will have their own presence on the web as the anchor. This is the same strategy recommended to businesses, and the same logic is applicable to personal brands as well.

Your email address is your identity

It seems like I’ve had the same conversation several times lately. Someone asks me for help with Linkedin, or blogging, or some other aspect of social media. They’ve signed up somewhere and let an account go dormant, and now they’re finally motivated to get it going again. This is pretty common, especially with Linkedin.

Anyway, as they try to get the old account going they realize it’s connected to the email at their last job. After all, Linkedin is a work thing, right? Why not have it connected to work email?

But they’ve forgotten the password, and while Linkedin is happy to send it to them, it’s going to go to an email address that is now dead. They didn’t realize that on the internet, their email address is their identity.

Your email address is your identity

I also come across people who are interested in an opening where I work, or what me to pass something on for them. They forward a resume, or pass on their contact info. And then I notice their email address – bigv8speedr@hotmail.com, or it’s the spouse’s email address, or worse yet it’s the spouse’s work email address. These folks also don’t realize that their email address is not just their identity, but their brand.

Many sites, like Linkedin, use email addresses to identify users – really as the unique identifier. On Twitter you can login using your email address or your screen name, and that’s quite common. The wonderful thing about email addresses is that they are unique, so it’s nice when I go to a site and they’ll take my email address as the username. I know I won’t end up being swduncan51 or some other oddball thing.

So, if your email address is both your identity, and the most basic brand that you will have, shouldn’t people take it more seriously? They should. The problem is that people still think of the Internet and their online presence as new, fangled, and therefore not really permanent. But it is and if you don’t think so now, you will the next time you have to change email addresses because you changed jobs or internet service providers.

Control your identity

Get yourself a permanent email address that has a decent, neutral brand. You won’t have to change it, ever. It will project a simple but clear brand: I am who I am, and I can communicate reliably. It will cost you as little as $10 a year, and you can get it done inside of an hour without hiring anyone. That hour includes the time necessary to find, and read more detailed instructions on exactly how to do it. Here’s the high-level:

  1. Go to a domain registrar, like godaddy.com, and buy a domain. A domain is the part of an email address after the @, and the part of a website address after the www. Your first name followed by your last name is a great choice, but not always available. I use swduncan.com because it was available and short, but .net, .org, .us, .cc, .biz and all the others work perfectly well. You can also use something nonsensical or a unique word – I used to use lornitropia.net – but keep it short and easy to spell phonetically. A domain costs about $10 per year, if you go year to year. Not bad for your own, never-changing identity.
  2. Either use the registrar’s email service, which might cost $5 a year, or go to a more serious provider like Google (free), Yahoo, Fastmail.fm, or one of the many others out there. This could be free, or cost as much as $100 per year. The advantage is that you will get good email support, lots of storage, and great uptime. Note that you are NOT stuck with whatever provider you choose. You can start with the registrar’s email, switch to Google, and maybe switch again later. Your email address will be the same.
  3. You will have to ‘point’ your new domain to your email provider. This is done by editing the DNS settings at the registrar’s site, specifically adding MX records. The details of doing this are fairly easy to find via google, and it’s really just filling out a form. Your email provider (that would be google, fastmail, etc) will tell you the names of servers to enter in MX records. Sounds hard, but you just enter in 3 to 6 server names and you’re done.

That’s it. At this point you have a functioning email address. It’s yours, and you can repoint the DNS records to point to whatever email provider you want just by re-editing the MX records. It takes a while for DNS servers to talk to each other and these settings to get all over the globe, but within 24-48 hours it’s a done deal.

Now the trick is to transition all those people who send you email to the new address.

  • Send an email to your friends with the new email.
  • Forward ALL of your non-work addresses to this new address, and change to your new address on the various sites that need to send you email. Make sure you change to it everywhere. A nice tip is to set your new email reader to show emails that have been forwarded from your old address in bold or a special color so you remember to notify that sender.
  • If you’re provider has the feature, use an auto-responder on messages that arrive using an old address. Sometimes the ‘on vacation’ feature will do this. This will help with those folks who need a lot of reminding.
  • After 6 months or so, and you are getting few if any messages coming to old addresses, you can let them drop.
  • Relax, knowing that you now have your own identity and brand, and that you won’t have to change it ever again.

Here’s a special Linkedin tip – always, always add whatever functional emails you get to Linkedin, including your work address. Linkedin uses those addresses to identify you when someone invites you to connect, and having these addresses in there prevents a new account from being created when someone invites you. However, make sure the primary email address in Linkedin is your new personal address. You want to do this so that if you unexpectedly get laid off you know your still going to get messages from Linkedin, and receive any password resets. If you really want to get the Linkedin emails at work, that’s fine – just set up a rule to forward them there. That way you’ll get them at home as well.

Another bonus tip: When you have your own email domain, you own all the users in that domain – everything before the ‘@’ in an email address is the user. This means that you can make up and use new addresses on the fly. At some store and being asked for an email address? Just give them one. I was at 2nd wind fitness and they asked for an address. I told them 2ndwind@swduncan.com. This is nice because I will know if they sell it, and I can block email coming to that address later if I want to.

Bad Market Research

I just got done signing up for Tumi’s “Advisory Panel”. Yes, I was hoodwinked into thinking that they’d actually selected me because of my extreme insight into luggage. In actuality, they probably culled my name from their bag registry when I registered a bag with them many moons ago.

Anyway, I took their survey, and the first signs this whole effort was underdone came when they asked what brands of bags I own & buy, and had only ONE place to add new brands. They didn’t list Red Oxx, Tom Bihn, Timbuk2, Chrome or anything else unusual. I haven’t bought a “popular” brand of luggage in years, mostly because they’ve all lost their way and have begun making luggage as a fashion accessory first and a functional item second.

So I took their survey and it was mostly incoherent because first they ask how many bags have been purchased, then they ask for the brands to be listed & ranked, but since they don’t have the brands I’ve bought the two sections don’t agree.

The rest of the survey was tired old buyer behavior questions on whether I prefer to buy brands I know and whether I’ll pay more for better quality. Sheesh! Can’t you buy that data from here?

Once I finished the survey I was directed to a site quickly cobbled together and asked to enter a profile, and then I was dumped into a set of polls (read: another survey). The link for the polls was actually “Forums”, but given that I can’t start a new thread, enter my own poll, or do anything else but respond to their questions I think they should rename the link to “Survey”.

Did I plan to continue checking bags with increased baggage fees? Do I think it’s important for my luggage supplier to be green? I entered my response along with the other 5 suckers respondents. Wow. I’ve known that Tumi has slipped further and further down the slope of fashion over function, as all gear suppliers eventually do once they get big (TNF, Eddie Bauer, countless others) but I thought their marketing was more together than this.

Not one question about why I wouldn’t buy from Tumi, or why I like other brands, or even what I want in luggage.

Jim & Tom seem to have this insight, and without asking me to join some bogus panel.

I guess it’s because Tumi’s really not in the luggage business anymore, but in the “pretty thing for sale at the mall I’ve got to convince people they need” business. Great.